Integrated Marketing Communications Plan for Virgin Atlantic Essay

Integrated Marketing Communications Plan for Virgin Atlantic - Essay Example The type of customers Virgin Atlantic Airways caters to vary across different status, genders and age. Most of its travelers are business and leisure travelers. Children above 5 years old are allowed to travel on the airline. For those kids who are younger than 5 years, should be accompanied by their guardians or parents. The company also has the policy of accepting trained pets on their flights provided that they are there to carter after a disabled person, for instance a blind person. The airlines are home to passengers who could include friend circles, family troupes and business travelers. Virgin Atlantic Airways attaches a great deal of importance to technology. Technology re-vitalizes and also builds up the expectations of the passengers. Once you are in the air-line business you just cannot undermine the importance of technology in running the air-craft. Virgin Atlantic understands how important it is for its technology to be up-to date and how cortically dangerous it can be i f the fleet is run without a check on latest technology. They have their own set of air-craft engineers who continue to work and improve the airlines at the technical level. Similarly, the airline has also incorporated and put technology to efficient use to entertain passengers during their flight. Technology has been used to come up with more innovative and novel ways for keeping the passengers busy and entertained during the flight. These included various incentives such as video entertainment, Sony watchman, ensuring that there is an individual video screen for every seat. The company’s entertainment was offering at least 20 audio channels and 16 video channels to its passengers. These ideas were implemented as a part of company’s plan to ensure that its passengers feel that they are being returned the right value for the money that they invest in Virgin Atlantic’s airways ticket. Political-Legal: The Heathrow Airport was opened to Virgin in the year 1991 by the UK government. This was when it removed the London Air Traffic Distribution Rules owing to pressure from within the industry. The London Air Traffic Distributions had taken form and effect in the year 1978. They had been implemented to ensure that the traffic between UK’s two main airports Heathrow and Gatwick was fairly distributed so that even Gatwick can make profit. Under the rules, it was stipulated that those airlines which did have an international scheduled service before 1st April 1977 would not be allowed to conduct their operations from Heathrow but would have to use Gatwick. On the international front, the rising trend in travel has been keenly observed by many. As developing countries continue to grow, their citizens have become more and more open to travel. A major trigger in encouraging air travel has been the industry’s privatization and de-regulation. Before the 1980s, most of the airlines especially in countries like US were state-owned.

Federal Indian Policy Essay Example for Free

Federal Indian Policy Essay When the newly founded United States of America gained its independence from Britain, they were faced with many new challenges. One of their biggest challenges was establishing and building upon their own domain that Britain had transferred at the Peace Treaty of 1783. 1 Of course, this land was still inhabited by Indian peoples. The United States knew that territorial expansion was inevitable and to the Indians, this meant war. Creek chief Hallowing King said, â€Å"Our lands are our life and breath. If we part with them, we part with our blood. †2 This turned out to be a constant changing battle for territorial dominance and an era of changing federal Indian policy. The new America followed British ideas and created an Indian Department. This department established many rules for the sale and transfer of Indian lands with the hope of regulating the advancement of the western frontier. 3 In 1790, Congress enacted the Indian Trade and Intercourse Act. 4 Backed by President Washington and the Indian Department, this act stipulated that Congress would regulate all trade, interaction and even intercourse with all Native Americans. 5 Congress regulated this Act by issuing licenses to approved individuals. Failure to obey this law led to apprehension and a trail in court. 6 However, many American famers ignored this bill and would steal Indians to use as slaves. Naturally, the Indians fought back which led to bloody encounters. As Americans continued to ease westward, many battles and treaties began to emerge. The Battle of Fallen Timbers was one of the more popular encounters. The Western Lakes Confederacy which consisted of several numerous tribes had achieved major victories in the past. It was President Washington’s goal to put their victories to an end. 7 The Americans out-numbered the Indians and destroyed many villages in the region. This battle led to the form of many treaties like the Treaty of Greenville in 1795. This ended the Northwest Indian War which the Battle of Fallen Timbers was a part of. In exchange of goods valued at $20,000, the Indians turned over large parts of the modern-day area of Ohio. 8 This was a tremendous victory for the United States and it certainly gave them the momentum in establishing Indian policy and in the race for territorial expansion. However, the fight and establishment for federal Indian policy did not end in the Ohio Valley. The United States began to realize that the Indians and Americans would not be able to co-exist in the same eastern territory. President Thomas Jefferson began implementing the policy of â€Å"removing† Indians from their eastern homelands. The government decided they could go about this a few different ways. They could try to destroy the Indian peoples, assimilate them to American society, protect them on their ancestral lands or remove them to more distant, western lands. 9 It was Jefferson’s plan to use the process of dispossession with minimal government. This plan involved allowing American settlements to slowly border the Indians, either allowing them to become civilized Americans or letting them flee beyond the Mississippi with the hopes of establishing multiple treaties. 10 Well, that is exactly what happened. This strategy to acquire Indian lands resulted in nearly thirty treaties with several tribes and the cession of 200,000 square miles of Indian territory. 11 This Jeffersonian policy proved to be very effective for the young United States. The more â€Å"conservative† removal policies of the American government took a halt when Andrew Jackson was elected President in 1828. Jackson was a famous Indian fighter who was often referred to as very vocal on his Indian views. He regarded the Indians as inferior and even referred to them as â€Å"savages that must be removed. †12 Jacksons radical approach upset many natives and led to the Cherokee resistance. The Cherokees were confined to the state of Georgia where they decided to reconstruct their tribal government. They created a constitution, established a language, had bountiful resources and even created a newspaper. However, this only increased the pressure for their American neighbors to take control of this Cherokee territory. The state of Georgia called upon Congress to begin negotiations with the Cherokees so they could leave their land. In 1830, Congress passed the Indian Removal Act allowing the president to negotiate treaties of removal with all Indian tribes east of the Mississippi. One year later, the Cherokee Nation brought a suit against the state of Georgia. The Supreme Court ruled in the case of Worcester v. Georgia that the Cherokee Nation was â€Å"a distinct community, occupying its own territory where the laws of Georgia can have no force. †13 Georgia ignored this ruling and continued violating the Cherokee region. Faced with destruction or removal, the Cherokees signed the Treaty of New Echota, where they agreed to relocate west of the Mississippi River. 14 This relocation devastated the Cherokee Nation’s emotions and is known as the Trail of Tears in 1835. As you can see, the United States of America was faced with a very difficult dilemma in having to force federal Indian policies to maintain the control of the eastern frontier. Although much blood was shed over the policies between Washington’s and Jackson’s administrations, much more blood could have been shed and treaties could have never formed. This could have possibly changed the face of the United States as we know it today. Notes 1. Calloway, Colin G, First Peoples; A Documentary Survey of American Indian History, Bedford/St Martins, New York, 3rd Ed, 2008, 219. 2. Calloway, 218. 3. Calloway, 219. 4. Prucha, P. Francis. Federal Indian Policy. May 2 2005. http://www. alaskool. org/native_ed/ historicdocs/use_of_english/ prucha. htm (accessed May 29, 2009), 2. 5. Prucha, 2. 6. Prucha, 2. 7. Prucha, 3. 8. Calloway, 230. 9. Calloway, 229. 10. Calloway, 230. 11. Calloway, 228. 12. Calloway, 231. 13. Seal, David. The Trail of Tears. Oct 19 1994. http://ngeorgia. com/history/nghisttt. html (accessed May 29, 2009), 1. 14. Seal, 1. Bibliography Calloway, Colin G, First Peoples; A Documentary Survey of American Indian History, Bedford/St Martins, New York, 3rd Ed, 2008. Prucha, P. Francis. â€Å"Federal Indian Policy† May 2 2005. http://www. alaskool. org/native_ed/ historicdocs/use_of_english/ prucha. htm (accessed May 29, 2009). Seal, David. The Trail of Tears. Oct 19 1994. http://ngeorgia. com/history/nghisttt. html (accessed May 29, 2009).

Building Relationships with Community Resources

Building Relationships with Community Resources It is really important that we build positive relationships with our students and their families. It is normal for families to struggle with different issues. The childrens school itself may not be able to help. But if they are familiar with the different agencies in the communities and the services they offer. It can be very beneficial to all the parties involved. They are able to work together as a team and help each other. This paper will first discuss the community resources that are available in my area, second how I will make the information available to my families, and finally how it fits with my Vision, Mission, and Philosophy statement. There are lots of resources available in my community. There is the Guildford Department of Public Health which a few services like child care nursing who are registered nurses who are Child Care Health Consultants (CCHC) with skills in public health, pediatric nursing and child care licensing requirements. The CCHC strive to promote the healthy development of children and the reduction of illnesses in the child care setting. (Guilford County Government, 2012) There is child care/preschool dental services are provided by a dental hygienist in child care centers and child care homes. They have Care Coordination for Children thats a program which provides formal case management to eligible children, birth to five years of age, at risk for or who have diagnosed special needs. The staff includes registered nurses or social workers who provide access to needed preventive and specialized support services for children and their families through collaboration. (Guilford County Government, 20 12) The last one is Community Transition Coordinator (CTC) is a registered nurse who screens all children born at Womens Hospital of Greensboro and all pediatric admissions to Moses Cone Health Systems to identify children birth to age five who are at risk for developmental delays or have diagnosed delays or chronic illnesses. (Guilford County Government, 2012) The North Carolina Early Intervention Branch (NCEI) is a part of the N.C. Division of Public Health. It is the lead agency for the N.C. Infant-Toddler Program (ITP). The Infant-Toddler Program provides supports and services for families and their children, birth to three who have special needs. (NC Dept. of Health and Humans Services, 2012) They offer service coordination, physical, occupational and speech-language therapies, family support, special instructions, assistive technology, and other services. To help assistance parents that have children with identified disabilities is a program called Guilford County Partnership for Exceptional Children. They put together a directory of different local organizations that serve multiple disabilities in our community. They include programs for children with autism, visual and hearing impairments, orthopedically impaired, speech/language impairments, and other health impairments. We have the Mental Health Association to help provide information and help concerning mental health issues. This Association creates programs that encourage better mental health, and provide support to those who suffer from mental illness and strives to reduce the stigma associated with mental illness, through education and service. It is a place that helps families with domestic violence. It is called Family Service of the Piedmont this program offers domestic violence shelters. These shelters provide safety, therapy, and court advocacy for battered women and their children. They have Children Advocacy Centers who coordinates the investigation and treatment of child sexual abuse. They offer individual and family counseling for victims of depression, anxiety, relationship problems, substance addiction or other mental health issues. They also have Family Preservation thats an intervention for families at risk of having their children removed from the home. (Family Service of the Piedm ont, 2010) This program also works with those with substance abuse. They offer diagnostic, assessment and referral services are designed to provide comprehensive assessment and referral to individuals with alcohol, drug or other substance abuse problems which include appropriate evaluation of the needs of co-dependent individuals, family members, and significant others. Co-dependency counseling provides comprehensive appropriate evaluation of the needs of co-dependent individuals, family members, and significant others. (Family Service of the Piedmont, 2010) Since there are a lot of resources in my area there are a few different ways I can get the information to the families at the center. I can have like a community day at the center, invite some of the workers of these agencies to come speak during a parent night, or ask them for flyers/packets of information to send home to the parents. The preschool working with agencies like these in the community we are able to carry out our mission to serve and act on the needs, rights and well-being of all young children with primary focus on the provision of educational and developmental services and resources. (About NAEYC, 2009) Sometimes children are exposed to conditions that undermine their well-being. But by recognizing and building on existing strengths within communities and families, we can support all families in providing a healthy, safe, and loving environment for their children. (U.S. Department of Health and Human Services, 2011) This paper just touched on a few agencies in my area that can be used as community resources, how the information can be presented to the families, and discuss how they will work with us to accomplish the goals for the children at my center.

Sonnet Analysis - Fair Is My Love, by Edmund Spenser Essay -- Sonnet e

This sonnet is an anti-love poem that ironically shows how the fairness of a lady is contingent upon nature's blessings and her external manifestations.   The Spenserian style brings unity to this sonnet, in that it's theme and rhyme is interwoven throughout, but the focus of her "fairness" is divided into an octave and a sestet.   The first eight lines praise her physical features (hair, cheeks, smile), while the last six lines praise her internal features (words, spirit, heart).   This sonnet intentionally hides the speaker's ridicule behind counterfeit love-language, using phrases like: "fair golden hairs" (line 1), and "rose in her red cheeks" (line 3), and "her eyes the fire of love does spark" (line 4).   This traditional love language fills pages of literature and song, and has conventionally been used to praise the attributes of a lover; but this sonnet betrays such language by exhibiting a critique rather than commendation. This sonnet appears to praise the beauty of a lady but ironically ridicules her by declaring that her "fairness" is contingent upon nature, physical features, and displaying a gentle spirit, which hides her pride. The first line begins: "Fair is my love, when " (line 1), and it's an idea that is shown five times in the sonnet (see lines 1,3,5,7,9). At first glance, many readers will find this phrase to be quite endearing, but the speakers actual intent is to prove over and over again that her "fairness" is contingent "when" certain events happen.   For example, she is fair "when her fair golden hairs. . . [are] waiving" (lines 1-2); and "when the rose in her red cheeks appears" (line 3); and "[when] her eyes the fire of love does spark" (line 4).   The poet is very precise in using the term "fair" which ... ...eems more astonishing.   This sonnet mocks this woman by pretending to praise her, all the while proving that her fairness is contingent upon certain external manifestations.    The fact that the beloved has a "gentle sprite" does not matter much because she is prideful.   The subtle language of the sonnet hides the speaker's ridicule, just as her smile hides her pride.   The author uses economic, oceanic, and nautical imagery to show how her fairness is merely revealed through temporal circumstances, and never makes mention that she is "fair" alone.    The ridiculing nature of this sonnet is greatly revealed through the repeated term "Fair, when," and through the central phrase: that her "cloud of pride, which oft doth dark" (line 7). Work Cited Fair Is My Love, by Edmund Spenser http://www.bartleby.com/331/122.html Sonnet Analysis - Fair Is My Love, by Edmund Spenser Essay -- Sonnet e This sonnet is an anti-love poem that ironically shows how the fairness of a lady is contingent upon nature's blessings and her external manifestations.   The Spenserian style brings unity to this sonnet, in that it's theme and rhyme is interwoven throughout, but the focus of her "fairness" is divided into an octave and a sestet.   The first eight lines praise her physical features (hair, cheeks, smile), while the last six lines praise her internal features (words, spirit, heart).   This sonnet intentionally hides the speaker's ridicule behind counterfeit love-language, using phrases like: "fair golden hairs" (line 1), and "rose in her red cheeks" (line 3), and "her eyes the fire of love does spark" (line 4).   This traditional love language fills pages of literature and song, and has conventionally been used to praise the attributes of a lover; but this sonnet betrays such language by exhibiting a critique rather than commendation. This sonnet appears to praise the beauty of a lady but ironically ridicules her by declaring that her "fairness" is contingent upon nature, physical features, and displaying a gentle spirit, which hides her pride. The first line begins: "Fair is my love, when " (line 1), and it's an idea that is shown five times in the sonnet (see lines 1,3,5,7,9). At first glance, many readers will find this phrase to be quite endearing, but the speakers actual intent is to prove over and over again that her "fairness" is contingent "when" certain events happen.   For example, she is fair "when her fair golden hairs. . . [are] waiving" (lines 1-2); and "when the rose in her red cheeks appears" (line 3); and "[when] her eyes the fire of love does spark" (line 4).   The poet is very precise in using the term "fair" which ... ...eems more astonishing.   This sonnet mocks this woman by pretending to praise her, all the while proving that her fairness is contingent upon certain external manifestations.    The fact that the beloved has a "gentle sprite" does not matter much because she is prideful.   The subtle language of the sonnet hides the speaker's ridicule, just as her smile hides her pride.   The author uses economic, oceanic, and nautical imagery to show how her fairness is merely revealed through temporal circumstances, and never makes mention that she is "fair" alone.    The ridiculing nature of this sonnet is greatly revealed through the repeated term "Fair, when," and through the central phrase: that her "cloud of pride, which oft doth dark" (line 7). Work Cited Fair Is My Love, by Edmund Spenser http://www.bartleby.com/331/122.html

Van Helsing

The style Stoker uses to write the novel Dracula, in a series of diary/journal entries, newspaper clippings, letters, and other documents, makes the story more horrifying and suspenseful. This is because as written this way, the story becomes personal. The reader gets the feeling that the story he/she is reading is true. The novel takes on the persona of a case file, which makes the story stand out as a true account of actual events. It makes the reader feel that these terrifying events could actually happen. This style of writing contributes to character development because the characters' personalities are unveiled through the writing.For example, when Dr. Seward describes Renfield, one gets a closer look into the psyche of Dr. Seward. In this excerpt, even though the reader receives a description of Renfield, the description is only what Dr. Seward sees and feels. It is a first-hand account of what a character thinks and feels through his own writing. The reader does not learn abo ut Renfield in this excerpt, but learns about Dr. Seward. This is so because Dr. Seward makes certain conclusions about Renfield, which may or may not be true. Dr. Seward states what he sees, perhaps not what Renfield is actually like.Renfield is a patient at Dr. Seward's insane asylum. Renfield is described as a refined gentleman who eats live creatures such as insects and birds. He believes that eating these living things gives him their life-force. Renfield fed the flies to the spiders, then fed the spiders to the birds, stockpiling their life-force. When he was denied a cat to which to feed the birds, Renfield at the birds himself. Renfield was used by Stoker to drive the plot. It was through Renfield that the reader first learned about Count Dracula as a vampire and Count Dracula's dark world.Renfield helped Count Dracula at first, but betrayed him because he was in love with Mina. Renfield protected her, and it cost him his life. Renfield is also an image of the theme of relig ion and eternal life. Renfield ate living creatures in an attempt to reach eternal life. He thought he would live forever if he could steal others' life-force. This is the goal of the Christian faith, to achieve eternal life. However, Renfield wanted to physically live, while Christians look forward to their souls having eternal life. Renfield contributed to the conflict because he helped all of the characters in some way.For instance, Renfield helped Dr. Seward and Van Helsing realize what Count Dracula was. Renfield also helped Count Dracula lure Mina and Lucy to him. He also helped Mina to escape Count Dracula. Without Renfield, their would not be a story. Renfield contributed to the conflict most when he helped Count Dracula in his evil plans. Renfield came under Count Dracula's control when Count Dracula made an offer to give Renfield an unlimited supply of food if Renfield helped him. When confronted by Mina, Count Dracula's obsession, Renfield tells her to run away.Count Drac ula finds out about this and is so angry that he enters Renfield's cell and breaks his neck. Without Renfield, Count Dracula probably would not have been able to do most of the things he did. Religion, as a major theme of the novel, plays a large role. Many items and people are deemed either â€Å"holy† or â€Å"unholy. † For instance, Van Helsing could be considered â€Å"holy† and Dracula could be considered â€Å"unholy. † Van Helsing likens his mission of chasing Count Dracula to one of â€Å"the old knights of the Cross. † (pg. 508) Therefore, Van Helsing could be understood as a righteous man, doing the will of God to rid the world of a monster.Count Dracula is considered a satanic figure and Van Helsing suggests that Christian icons, such as a crucifix, are the most effective weapons against evil. Stoker uses religious symbolism because he intended Dracula to be a cautionary tale, such as an urban legend. Dracula was written at a time when s cientific and social advancements, such as Darwin's theory of evolution and women gaining more liberties, posed a threat to the traditional, religious way of life. Stoker decided to personify this threat in Dracula. In another passage, Van Helsing criticizes Dr.Seward for relying too heavily on reason. It could be argued that Van Helsing is the protector of tradition while Dr. Seward is a man of science. Van Helsing goes so far as to actually blame science for Dr. Seward's logic thinking. Van Helsing believes that one should rely heavily on faith, not science. This might connect to the novel's central theme of the consequences of modernity because science is a threat to religion like Count Dracula is a threat to the other characters in the story. – Stoker, Bram. Dracula. United Kingdom: Archibald Constable and Company. 1897.

Community College Struugles Essay

Community College Struugles Essay Community College Struugles Essay Born on Febuary 27th, 1995 Born in Brookyln, New York Child of Winston Gary Nelson & Janet Berge Nelson Sibling of Brittany, Annalia, Timmy, and Daniel. Best friend to Kevin & Alyssa. An alumni of Oxford Valley Elementry School, William Penn Middle School, Pennsbury High School, Bucks County Community College. â€Å"I remember when me and Ty were young kids, we were always outside playing fun games until it got dark. I will cherish those times forever and he will be missed dearly† Engaged to the beautiful Alyssa Noelle Straka Studied Accounting at Bucks County Community College Employee at K-Mart & Grand Affair Party Rentals Resides at 95 Windfield Court, Fairless Hills PA Loved the game of basketball amd football. Enjoyed playing with his friends and playing for his AAU Basketball Team Lower Bucks Lighting. Was a huge Sports fan One of thie biggest dissapointments in Tys life was his inability to put his priorities first in High School. Ty had chances to play Division 2 and Division 3 basketba but his inability to maintaine sufficient grades held him back Tyler was a very loving and outgoing person. He showed respect towards everyone and had a tremendous heart FAMILY Tyler had no kids or grandkids. He was madly in love with Alyssa Straka who he planned to marry one day if given the opportunity. His parents loved him dearly as well as his 4 siblings. He had a very small family and wasa only close with his immediate family. He also