Thursday, April 23, 2020
The Misunderstood Muslimah Essay Sample free essay sample
For centuries. adult females in Islam have been the victims of unlawful misconceptions for either personal or common addition to normally minimize and defame Muslims and the faith of Islam. Although some do hold implicit in purpose. others strictly do it out of sheer ignorance. as merely because they do non understand something they hurriedly deem it as incorrect or absurd. These misconceptions normally focus on the womanââ¬â¢s rights of equality and chance. every bit good as their place and position in Islam. Their modestness and strong sense of self-respect is frequently misunderstood as subjugation by the populace and by the media who are besides responsible for confirming these psychotic beliefs. Women as female parents. married womans and girls as taught by Islam and shown by the Prophet Mohammed ( proverb ) is something far greater than what is by and large understood by the populace. A seldom known fact about Islam is that it came at a clip that really liberated adult females whom were deprived of humanity to a point where the male parent of a new born babe would be disappointed if it was a miss and would really fall back to burying her alive. We will write a custom essay sample on The Misunderstood Muslimah Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Pre-Islamic times. the Arabs believed that girls were a shame and futile as they might convey shame upon a household once they reached maturity and if there was a menace they would be incapacitated and would non be able to support themselves or their household. It is deserving observing that both male childs and misss likewise were really besides buried alive if the male parent thought they could non back up them financially. When the sanctum Quran was revealed. it badly condemned this pattern: ââ¬Å"When intelligence is brought to one of them of the birth of a female kid. his face darkens and he is filled with inward heartache. With shame does he conceal himself from his people because of the bad intelligence he has had! Shall he retain her on disdain or bury her in the dust? Ah! What an immorality they decide on? â⬠( Quran 16:59 ) Islam really ordered for adult females to be nurtured. supported and protected by everyone. particularly their male parents or brothers. Their intervention of their girls and sisters if found sound. would really allow them a topographic point in Eden in the hereafter. Education is a really of import facet of Islamic instructions. and unlike the popular belief adult females are really encouraged to prosecute a life of larning in order to derive cognition and wisdom. The Prophet Mohammed ( peace be upon him ) said: ââ¬Å"Acquiring cognition is mandatory for every Muslim. â⬠This clearly shows how of import their intervention is in Islam as opposed to the more popular generalizing that adult females have no position or equality in Islam. The Islamic frock codification for adult females can be defined as being modest in order to protect themselves and their reputes as it states clearly in the glorious Koran: ââ¬Å"O Prophet. state your married womans and girls and the believing adult females that they should project their outer garments over their organic structures ( when abroad ) so that they should be known and non molested. â⬠( Quran 33:59 ) The West and the media normally depict the vesture of Muslim adult females to be outdated and unstylish. nevertheless what they do non recognize is that Muslim adult females do non populate for this universe and their ends are non to affect the manner universe. Muslim adult females guard their celibacy and their modestness unlike the accepted societal thoughts of adult females at the present clip. which is to dress up in order to be attractive. This is unlike Muslim adult females. whose beauty is internal and non external. it is their actions and their heads what make them beautiful and that is what Islam Teachs should go on. Womans are non to be treated as sexual objects or as something merely to fulfill 1s demands. they are to be kept everlastingly in your attention. ââ¬Å"And among His marks is this: That He created couples for you from yourselves that you may happen remainder. peace of head in them. and He ordained between you love and mercy. Lo. herein so are marks for people who reflect. ( Quran 30:21 ) There hasnââ¬â¢t been a faith. civilization or society that appreciates. adores. congratulationss or values the adult female as a female parent more than the faith of Islam does. It recognizes her adversity. battle and attempts during gestation. labor. nursing and the elevation of her kids. â⬠And We have enjoined on the human being in ( respect to ) his two parents the most beautiful behavior. His female parent bore him under duress and brought him Forth under duress. And his bearing and his ablactation was 30 months. At length. when he reaches the age of 40. he says. ââ¬Å"My Lord and Sustainer. grant to me that I am grateful for the graciousness that You have bestowed upon me and upon my parents. and that I may work righteousness delighting to You. and do my offspring righteous. Surely I turn to You and certainly I am of those who submit ( to You ) . â⬠( Quran 46:15 ) Even though Islam Teachs to be good to both your parents and handle them with kindness. it favours t he female parent above the male parent for all that she does and has done. A adult male one time asked the Prophet Mohammad ( peace be upon him ) . ââ¬Å"Who is most deserving of my regard? â⬠The Prophetââ¬â¢s response was: ââ¬Å"Your female parent. â⬠The enquirer pressed further. ââ¬Å"And so [ after my female parent ] ? â⬠The Prophetââ¬â¢s response was repeated: ââ¬Å"Your female parent. â⬠This continued for a 3rd clip. after which the Prophet eventually answered. ââ¬Å"And so? Your male parent. â⬠It is besides stressed in the words of the Quran the importance of being good to your parents: ââ¬Å"Your Lord has commanded that you shall non idolize ( anyone ) but Him and to be good to the parents. If either or both of them reach old age with you. state non to them ( so much as ) ââ¬ËUghââ¬â¢ nor chide them. and talk to them a generous word. And lower for them ââ¬Ëthe wings of humilityââ¬â¢ out of clemency ; and pray ; ââ¬ËO my Godhead! Have mercy on them as they brought me up ( when I was ) little. â ⬠( Quran 17:23-24 ) It is frequently related in instructions and expressions of the Prophet ( peace be upon him ) that. ââ¬Å"Paradise is at the pess of mothersâ⬠. This means that if one loves. attentions for. serves. and protects their female parents. and their female parents are satisfied with their intervention. so Allah with wages you by allowing you abide in Eden for infinity. In decision adult females in Islam are non oppressed or taken for granted. girls are a approval and female parents are profoundly appreciated. There is non one piece of Islamic texts that teaches to ache. disregard or maltreatment adult females. There is non a shred of grounds that implies that adult females in Islam do non hold rights. and if anything they really have more rights and higher position than work forces in the eyes of Allah ( God ) and as taught by Islamic instructions.
Tuesday, March 17, 2020
Avro Arrow essays
Avro Arrow essays The Avro Arrow was one of the greatest things that happened in Canadian history, but it was not allowed to accomplish its mission. The Arrows role was to replace the CF-100 Canucks as a supersonic which would intercept in any weather. The reason that the Avro Arrow did not continue its development was that it was too costly, there were no foreign investments, and was poorly designed. The Avro Arrow was too costly. Although it was an expensive program, the company knew that there goal was achievable even in the armed forces. The cancellation of this program was also a very expensive option. It was estimated that the cancellation fees the government had to pay Avro, development could have been completed. The program was definitely troubled because of the four new systems. Avro was going to build the Arrows airframe, the Orenda engine, the Sparrow missile, and the Astra fire control system. Ultimately, the costly missile and fire control system was abandoned, which caused the drop in the aircrafts price, but it was too late for the Avro company to sell the aircraft at a high rate. The important thing was that the Avro Arrow was built without a prototype; it had been constructed in a way that made early development more expensive, but the following productions were cheaper. The parts for the first model were tooled on the assembly line and were constructed using machinery instead of custom made parts. This was supposed to speed the Avro into production. If the government had given the airplane more time to get foreign sales, the cost per plane would have gone down drastically. Its also important to remember that cost was never given as an official reason for the cancellation of the airplane. Another key factor was that the Arrow had no foreign investments. Its true that America and British sales were not on the horizon. It was also clear that these countries hardly bought foreign aircrafts ...
Sunday, March 1, 2020
Biography of Homer Plessy, Civil Rights Activist
Biography of Homer Plessy, Civil Rights Activist Homer Plessy (1862-1925) is best known as the plaintiff in the 1896 Supreme Court case Plessy v. Ferguson, in which he challenged Louisianas Separate Car Act. As the son of free people of color with mostly European ancestry, Plessy used his racially ambiguous appearance to challenge racial segregation on a Louisiana train, cementing his legacy as a civil rights activist. Fast Facts: Homer Plessy Full Name: Homà ¨re Patrice Adolphe PlessyKnown For: Civil rights activist who challenged racial segregation policies. Plaintiff in U.S. Supreme Court case Plessy v. Ferguson in 1896Born: March 17, 1863 in New Orleans, LouisianaDied: March 1, 1925 in Metairie, LouisianaParents: Joseph Adolphe Plessy, Rosa Debergue Plessy, and Victor M. Dupart (stepfather) ï » ¿Early Years Homer Plessy was born Homà ¨re Patrice Adolphe Plessy to French-speaking parents Joseph Adolphe Plessy and Rosa Debergue Plessy. Germain Plessy, his paternal grandfather, was a white man born in Bordeaux, France, who moved to New Orleans after the Haitian Revolution in the 1790s. He and his wife, Catherine Mathieu, a free woman of color, had eight children, including Homer Plessyââ¬â¢s father. Joseph Adolphe Plessy died in the late 1860s when Homer was a small boy. In 1871, his mother remarried Victor M. Dupart, a U.S. Post Office clerk and shoemaker. Plessy followed in his stepfatherââ¬â¢s footsteps, working as a shoemaker at a business called Patricio Britos during the 1880s, and he also worked in other capacities, including as an insurance agent. Outside of work, Plessy was an active member of his community. In 1887, Plessy served as vice president of the Justice, Protective, Educational, and Social Club, a New Orleans organization focused on public education reform. The following year, he married Louise Bordenave at St. Augustine Church. He was 25 and his bride was 19. The couple lived in the Tremà © neighborhood, now an important historic site for African-American and Crà ©ole culture.à At age 30, Plessy joined Comità © des Citoyens, which translates to Citizensââ¬â¢ Committee. The racially mixed organization advocated for civil rights, a topic that had interested Plessy since childhood, when his stepfather had been an activist involved in the 1873 Unification Movement to foster racial equality in Louisiana. When the time came for Plessy to make a sacrifice to fight injustice, he did not back away. Challenging Jim Crow The leadership of Comità © des Citoyens asked Plessy if he would be willing to challenge one of Louisianas Jim Crow laws by boarding the white section of a train car. The group wanted him to make the move to challenge the Separate Car Act, a law passed in 1890 by the Louisiana State Legislature which required blacks and whites to board ââ¬Å"equal but separateâ⬠train cars. Article in the Daily Picayune, New Orleans, announcing the arrest of (Homer) Adolphe Plessy for violation of railway racial segregation law. The case would go to the US Supreme Court as Plessy v. Ferguson. à Public Domain / Daily Picayune, New Orleans, June 9, 1892 Louisianaââ¬â¢s Separate Car Act required ââ¬Å"all railway companies carrying passengers on their trains, in this State, to provide equal but separate accommodations for the white and colored races, by providing separate coaches or compartments so as to secure separate accommodations, defining the duties of the officers of such railways; directing them to assign passengers to the coaches or compartments set aside for the use of the race to which such passengers belong.â⬠On February 4, 1892, on a first attempt to challenge the law, civil rights activist Daniel Desdunes, son of Rodolphe Desdunes, one of Comità © des Citoyensââ¬â¢ founders, bought a ticket for a white passenger car on a train headed out of Louisiana. The Comità © des Citoyens lawyers hoped to argue that the Separate Car Act was unconstitutional, but Desdunesââ¬â¢ case was ultimately dismissed because Judge John H. Ferguson said the law didnââ¬â¢t apply to interstate travel. Plessy v. Ferguson The Comità © des Citoyens lawyers wanted Plessy to test the law next, and they made sure to have him travel on an intrastate train. On June 7, 1892, Plessy bought a ticket on the East Louisiana Railroad and boarded a white passenger car after the conductor was told Plessy was part-black. Plessy was arrested after just 20 minutes, and his attorneys argued that his civil rights had been violated, citing both the the 13th and 14th amendments. The 13th Amendment abolished slavery and the 14th includes the Equal Protection Clause, which prevents the State from denying ââ¬Å"to any person within its jurisdiction the equal protection of the laws. Despite this argument, both the Louisiana Supreme Court and the US Supreme Court, in the landmark 1896 case Plessy v. Ferguson, ruled that Plessyââ¬â¢s rights had not been violated and that Louisiana was within its rights to uphold a ââ¬Å"separate but equalâ⬠way of life for blacks and whites. To avoid jail time, Plessy paid a $25 fine, and the Comità © des Citoyens disbanded. Later Years and Legacy After his unsuccessful Supreme Court case, Homer Plessy resumed his quiet life. He had three children, sold insurance for a living, and remained an active part of his community. He died at the age 62. Unfortunately, Plessy did not live to see the impact his act of civil disobedience had on civil rights. While he lost his case, the decision was reversed by the 1954 Supreme Court decision Brown v. Board of Education. In this critical ruling, the high court concluded that ââ¬Å"separate but equalâ⬠policies violated the rights of people of color, be it in schools or in other capacities. A decade later, the Civil Rights Act of 1964 outlawed racial segregation in public places as well as employment discrimination based on race, religion, sex, or country of origin. Plessyââ¬â¢s contributions to civil rights have not been forgotten. In his honor, the Louisiana House of Representatives and the New Orleans City Council established Homer Plessy Day, first observed on June 7, 2005. Four years later, Keith Plessy, the great-grandson of Homer Plessyââ¬â¢s first cousin, and Phoebe Ferguson, a descendant of Judge John H. Ferguson, started the Plessy Ferguson Foundation to educate the public about the historic case. That year, a marker was also placed at Press and Royal streets, where Plessy was arrested for boarding a whites-only passenger car. Sources Barnes, Robert. ââ¬Å"Plessy and Ferguson: Descendants of a Divisive Supreme Court Decision Unite.â⬠The Washington Post, June 5, 2011.ââ¬Å"Plessy v. Ferguson: Who Was Plessy?â⬠PBS.org.ââ¬Å"A Brief History of the Evolution of the Case.â⬠Plessy Ferguson Foundation.ââ¬Å"1892: Homer Plessys train ride makes history in New Orleans.â⬠The Times-Picayune, Sept. 27, 2011.
Thursday, February 13, 2020
Religion College Essay Example | Topics and Well Written Essays - 500 words
Religion College - Essay Example process or act of making divine knowledge understood, often through direct ontological realization which transcends the human state and reaches into the divine intellect. Revelation in a religious sense can originate from God, a deity, or agents such as angels, and discloses a willed outcome, principles, behaviors, laws and doctrines. For example, most religions have religious texts viewed as sacred and revealed by the Divine, the monotheistic religions viewing them as the so-called Word of God. (http://en.wikipedia.org/wiki/Revelation) There are two distinct dimensions to revelation: outer words and deeds, and subjective human experience. Miracles in the Old Testament are a prime example of the former type of revelation. Take, for example, the parting of the Red Sea in Exodus, to allow the Hebrews to pass safely through while the pursuing Egyptian army was drowned. This direct revelation of the Divine Will obviously had both positive and negative aspects since it favored the Hebrews as the Chosen People over the Egyptians who had enslaved them. Another instance of negative revelation would be the Ten Plagues which preceded the Exodus, as the Egyptian enslavers were subjected to harsher and harsher punishments for the Pharaohà ´s refusal to free the Hebrews as their leader, Moses, demanded.
Saturday, February 1, 2020
Critical analysis of ''The National Council for Voluntary Essay
Critical analysis of ''The National Council for Voluntary Organisations (NCVO)'' - Essay Example His vision has multiplied and is felt all over the world. Individuals such as S.P.Grundy could be accredited with the success and the loyalty that he has shown his friend from the commissioning before he died .He told him, Grundy ââ¬Å" If I am scuppered Iââ¬â¢m leaving $ 1,000 to do some of the things we talked aboutâ⬠. It is from this inheritance that the organization has grown to be what it is today. This is a big challenge to many organizations and they should be encouraged to partake in such kinds of acts. This has been the spirit since its inception with many companies have coming up as a result.( National Council For Voluntary Organizations) . The organizations which would essentially be regarded as projects of the NCVO include;- 1. Citizens Advice Bureaux 2. Age Concern 3. Charities Aid Foundation, 4. ACRE 5. Community Matters 6. Marriage Guidance Councils 7. SIA 8. Standard Committee of Womenââ¬â¢s Social Services 9. Young Hostels Associations 10. Young Farmersâ â¬â¢ Club among many others These are some of the main projects that through which the NCVO has seen considerable change and impact. Most of these movements for instance the Young Farmersââ¬â¢ Club has gone global to reach continents such as Africa and to be incorporated into the curriculum of these schools. The company conducts its operations from its head office at Regentââ¬â¢s Wharf, London. NCVO as began by Edward was to do its operations in the spirit of helping the community. The organization has over 8300 organizations or members under its umbrella and makes to be the largest organization in the world to have such following. (National Council For Voluntary Organizations ) In the year 2009, the organization celebrated 90 years of serving the world in voluntary and community service. During the celebration, the company indicated that it looks forward to serving the people for another 90 years. The organization has various numbers of functions. These functions are specif ically a reflection of its vision and mission statement. The companyââ¬â¢s vision is that whereby all people are influenced and in fact driven to make a positive impact in their diverse communities. The organizationââ¬â¢s mission on the other side is such that it aims at being the voice of the people and to provide support for the people especially the voiceless in their communities. The organization also has certain values that it upholds and considers that for every organization under its umbrella has to observe. These values are Independence , it encourages the independence of all organizations under its umbrella, Innovation, in this the organization believes that its members are creative and it will help and uphold this value, collaboration in the sense that NCVO believes that if these organizations interact and do work as a team , then this will aid in the achievement of the goals, Inclusiveness, the NCVO appreciates that these organizations are diverse and it helps this in the sense that it focuses on including all these aspects in the work of the organization, Passion ,the NCVO believes that success of these members is driven by their passion and in so doing it shall uphold ,promote and enhance this value.( National Council for Voluntary Organizations ). Some of the aims of the organizatio
Friday, January 24, 2020
The Santa Monica Bay Restoration :: Environment Environmental Pollution Essays
The Santa Monica Bay Restoration Pollution is a worldwide catastrophe that contaminates or destroys every living and non-living thing in its path. The earth is designed to constantly balance itself allowing plant and animal life the ability to thrive. Unfortunately when bombarded with chemicals, heavy metals and unnatural human waste, the earth exceeds its critical load and irreversible damage occurs. There are literally thousands of areas that have been negatively effected by the numerous types of pollution. To date there are over four thousand lakes alone where wildlife and human use ceases to exist. Pollution reeks such havoc on communities because it "knows no boundaries." Even if one country implements tough emission laws, a neighboring country's pollution may continue destroying its resources. To exemplify the ever increasing degree of pollution, I will be focusing on the Santa Monica Restoration Project. This project is an ongoing effort to maintain a clean and healthy environment in and surrounding the Santa Monica Bay so that plant and animal life are able to thrive. Unfortunately this project is continuously challenged by numerous pollutants. Pollution is a simplified way of classifying a multitude of harmful acts and elements. The Santa Monica Bay experiences pollution created by auto and homeowners, oil spills and leaks, gasoline and paint contamination from boats, wastewater from two local sewage treatment plants, litter and construction sediment. The goal of the restoration project is double fold. Number one, to clean up the bay in order to bring back plant and animal life that has either died or fled to other habitats, and two to make the individuals and companies who cause the contamination aware of the harmful acts they are engaging in daily. In many clean-up projects, officials initially point fingers at factories and large corporations assuming large facilities must be the cause of such horrendous pollutants. Unfortunately, what officials have discovered is that although industries do produce large amounts of waste, human activity produces even more. "Residential and open land uses together comprise ninety percent of the total Santa Monica Bay watershed area, and contribute eighty-two percent of the total runoff and the largest pollutant loads to the Bay." Auto and homeowners commit numerous actions that hurt the environment unknowingly. Simple acts such as overwatering one's lawn creates a runoff which cause pesticides and fertilizers to flow into storm drains that empty into the bay. Litter, pet waste and improperly disposed car care products cause the same problem.
Thursday, January 16, 2020
Impact of Arrival of Television on Electioneering In England Essay
INTRODUCTION The invention of television marked he beginning of a new epoch. The age of information technology made information available at the push of a button. Facts and distortion of facts are the tools of the entertainment industry. Exaggeration is the premise on which the advertizing agency works. It is confluence of the audio visual impact which is one of the most powerful influences that is experienced by the individual. It left no human endeavor untouched .The fate of democracy is determined by the elections. Television was utilized for campaigning of the candidates participating in the election. It brought about a complete revamping of the election campaign. Local issues were sidelined and an emphasis on the national campaign wasà à the dominant feature of the election process.[1]Mass media had completely mesmerized both the masses and the persons responsible for planning and execution of the election campaign. The recent proliferation of the media channels has led to a depletion of issues that can be aired on these channels .therefore there has been a shift from national to local politics. The impact of the television is not just limited to what is going to be at the forefront but it has led to complete overhaul of the process. The campaigns are more articulate and well planned .The concept of negative publicity has been inducted like it was done never before. The elections are loosing personal touch as there is more emphasis on the how to air the campaign. Consequently the expenditure on the elections is rising partly because of infalation and partly because the campaigns are conducted on grand scale. British Law permits each party to air its programme, policies and agendas on the national channels across England for 20 minutes without paying any tariff for putting it on air. Each party is given a maximum of five repeat telecast. HISTORY OF POLITICAL BROADCAST Political broadcasting started in Britain in 1924 on radio with a20 minute allocation time for each party. it was started on television in 1951. à It was an unpaid time slot of 15 minutes that was allocated to each party. The political broadcasts are regulated by the 1990 Broadcasting Act and the Political Parties, Elections and Referendum Act 2000.The initial directives of the act forbade that the political advertisement should not be purely political in nature. In 2001 general election theà three major political parties were given five chances to broadcast their political campaign where as the minor political parties were given one chance if they were contesting one sixth of the total seats. 5 and 10 minutes of political advertisements were replaced by 2ââ¬â¢40â⬠, 3ââ¬â¢40â⬠or 4ââ¬â¢40â⬠³and a stricture is placed on them so that they should not violate decency and good taste. All the political electoral broadcast by various party are simultaneously aired .These are either preceded or followed byà previews and reviews by the major news paper daily and there fore the messages are a kind of reinforced. Currently there is ongoing debate on whether the system of political broadcast should be completely scraped or it should be revised with a provision of paid commercials. Since time immemorial it has been stated that effective governance is related to whether the voters have made an informed choice. It is privileged class who will try different means to gather information about the party and candidates standing in the election. The masses either do not makes a conscious effort to gather information or they rely on effortless means to gain information about the political parties. What the media is representing can differ. On the one hand it can be balanced objective on the other hand it can be preferential[2] It has been observed that commercial broadcasting system can have ulterior motives as they are there to maximize their benefits. The national broadcasting system is more conducive to producing objective information à à about the political parties[3]. Political advertising in England is more party oriented where as in America the emphasis is on the candidate .Lot of attention is being paid to the effect of use of media in the election .It is very difficult to conclusively prove that what results it is going to produce .England is a very old democracy and all the parties have their particular image .Media cannot altogether alter the image of the partyà .It can highlight the achievement of the party and it can make the manifesto more lucrative. This premise is in accordance with the earliest studies of the impact of television on the electoral outcomes by Blumler and McQuail.[4] The party campaign through the media is expected to effect the voter turn out. It can bring to the forefront various campaign issues. It can create an enthusiasm for gathering more information about the party programmes.[5]These early studies reflected that voting for political parties were a matter of class and the election campaign served very little purpose. [6]The conservative and the Labour party were dividing the voters on the basis of who did manual labour and who didnââ¬â¢t work with their hands i.e the managers and the employers and the middle class The voters who changed their loyalties from one party to another were primarily for a short term. It has been observed that this faction was to swing back its support to he party which it originally adhered to.à It can be said that these floating voters can be influenced by the televised transmission of the electoral campaign. This can be contended because the labour part lost three elections in a row in 1959 although the class that does manual labour constitute major chunk of the electorate. The material prosperity entailed a spread of the middle class values and hence the conservatives won the election. The messages that are aired during the political campaigns in election are not the only information available to the electorate. The long term memory of the people might be short. That doesnââ¬â¢t mean that the events political debatesà à press conferences, by- elections etc preceding the election campaign have no consequence. The election campaign through the media is of two kinds. One in which the focus is on the image building or the achievement of the party .The other kind deals with the character assassination of the opponent. If the attack broadcasting is exaggerated and is not substantiated then it can create sympathy for the opponent. The conservative party campaign nick named ââ¬ËDemon eyeââ¬â¢ of 1997 was counter productive It created an image of Labour as leftwing radicals. The electorate had experience a moderate labour party government under the leadership of Tony Blair. A caricature of Mr. Bust and Mr. Boom was used to depict the economic condition of England .The facts that Britain had experienced a spurt in the economy in 1980 under the leadership of Thatcher. This kind of media campaign has to be used with great caution as it is either counterproductive or it does not have any effect on the target audience. If there are fractions within the party then it can bolster unity among the contending fractions. The persuasive propaganda is more useful and almost all the parties realize that it is the best way to campaign .It pays attention to detailing the ideology of the party. It is oriented on the fact that the achievement of the party is highlighted. Moreover it is presented in manner that it appears more entertaining so as to keep the audience hooked on to it. It can be proved that the parties are more interested in this positive kind of advertisement by looking at the percentage of the campaign allocated to the political advertisement. Negative references were a small and similar proportion of the total literature of all three parties: 8.7 per cent Conservative, 10.4 Labour, 9.8 per cent Liberal Democrat. The televised broadcast of the political party programmes is useful tools because the minor political parties get a chance to make themselves felt. This is true for most of the countries who have democracy and who have televised political advertisement.[7] Even .The liberal democrats were able to make themselves felt through their advocacy strategy. In 1951 the minor parties had around 10% to 3% of the vote share. This vote share increased in the 1997 and almost one fourth of the total share of the vote. There are many reasons for the increase in the vote share of the relatively new and unknown political parties like social class. Education of the voter as it determines whether it is an informed choice or not. Media especially the print media is specially tilted in favor of conservative parties IT was in the I970s that the researches were conducted and it reflected that a change had occurred in the political environment of Britain .The voters were not holding to the rigid class bias of the political parties due to the influence of the television. The other factor that is responsible for this change was the economic affluence in England as that was responsible for mitigating the gap between the rich and the poor.[8]Other researches argue that this doesnââ¬â¢t mean that class politics has changed rather it can be seen as both the parties are going out of favor. Heath et al argue ââ¬Å"analysts have mistaken changes in behavior by voters for changes in their motivation without asking first whether or not the political stimulus they have received is still the same or not. They suggest, for example, that variations in the strength of the class alignment may well reflect changes in the distance between the parties on class-based issuesâ⬠.[9] The voters are not taking their decisions in vacuum there are certain political and social issues that are motivating the voters to vote for apolitical parties. The short term shift in the voters preference is based on the perception of the competence of the parties,. The parties in power can effectively utilize the print as well as the television in advertizing its achievement .There have been fears thatà the hegemony of the media was responsible for the conservatives winning the election as they have the hegemony over the press. It has been time and again proved television is not the sole deciding factor in determining the outcome of the election. The 1980s saw a shift from the national to regional politics .There was a variation in the voting patterns from one region to another. If television has been the main sway in the elections then the entire country should have shown a similar pattern. Local campaign did make a difference The surveys conducted by the Labour party showed that Its percentage of votes was directly related to number of people working for the party [10] Local campaign play an important role in persuading the voters to vote for a particular party. It is very difficult to find out what was the ultimate reason for voting as the preferences of an individual are shaped in the recesses of an individuals mind. Television came second in the list of what influenced the voters of the survey conducted by MORI .The regional television can be utilized to create amore local and specific advertisement for the electorate. This area has yet to be explored by the political party.. à The labour party topped the list of frequency of the reference of the constituencies and it made almost 28.7 per cent of sentences referring to local provision. The Conservatives made 16.5 per cent and made the Liberal Democrats 10.2 per cent references to the local issues. This means the elections are by and large fought on national issues which are effectively transmitted through the television. The lab our party has thrice lost elections till 1997. This reflects that though they made more references to the local electoral constituencies they were unable to convert the voters in their favour. CONCLUSION It is seen that the advent of television had completely changed the way in which we look at the different issues .Things which are of relatively lesser importance can be presented in an innovative method .The election process in England has its own peculiarities.à Television didnââ¬â¢t bring about a complete transformation of the election process of Britain. England is one of the oldest proponents of the institution of democracy. The two major parties the lobour and conservatives have their peculiar images .Television cannot completely alter the public perception. The older generation is more difficult to mould as its ideas are set .The televised broadcasting of the party manifesto can be aimed at the youth which is more likely to change its preferences. A perceptible shift is seen in the support base of the two major political parties the Labour party was supported by the people doing manual labour and the conservatives were supported by the middle class. The class distinction was thought to be the basis of the voting pattern. Now this distinction is becoming less and less important as media and economic affluence has reduced the gap between the rich and poor.à The influence of television has backfired on the two major parties .The minor political parties have increased their vote percentage. The major beneficiary is the Liberal Democratic Party. Although it has been the pristine premise that the informed electorateà can lead to the formation of more effective and responsible government .It can be said with certainty that the voters of the present age are more informed but there is difference between having knowledge and judicious use of knowledge..The other aspect of this election scenario of England is that there is no alternative to the present parties on the national level .Even if the voter is aware of the shortcomings of the present parties, he has no choice. The voters have to choose the lesser evil. REFERENCES Blumler, Jay G. and Denis Mc Quail. 1968. Television in Politics: Its Uses and Influence. London: Faber &Faber.n.p Bonham, J. (1954), The Middle Class Vote (London: Faber)pp 56-62 Butler, D. and Stokes, D (1974) Political Change in Britain(2nd. edition) pp54-78(London: Macmillan) Evans, G. Heath, A., and Payne, C. (1999), ââ¬ËClass: Labour as a Catch-All Party?ââ¬â¢ in Evans, G. and Norris, P. (eds.), Critical Elections: British Parties and Voters in Long-Term Perspective n.p à (London: Sage) Kaid, Lynda Lee and John C. Tedesco. 1993. ââ¬ËA comparison of political television advertising fromthe 1992 British and American campaigns.ââ¬â¢ Informatologia 25(1-2): 1-12 Kavanagh,à The British General Election of 2001. Basingstoke n.p: Palgrave Macmillan News on Party Images in the 1997 British General Election.ââ¬â¢ British Elections and Parties Norris, 2001. Ed. Britain Votes 2001.n.p à Oxford: Oxford University Press. Norris et al .1999; Norris and Sanders 2000à pp 110-120 Sanders, David and Pippa Norris. 1998. ââ¬ËDoes Negative News Matter? The Effects of Television Semetko , holi .A 1996 The Media In Comparing democracies edited by Lawerenceà Le Duc,Richard Niemaand Pippa Norris London:Sageà pp254-279 Seyd, P. & P. Whiteley (2002) New Labourââ¬â¢s Grass Roots: The Transformation of Labour Party Membership, Houndmills: Palgrave Macmillan.pp10-38 Zaller John2003â⬠Anew standerd of the news quality: Burglar alarm Monitorial Citizensâ⬠Political communication20 109-130 [1] (Kavanagh, (1970). The British General Election of 2001. Basingstoke: Palgrave Macmillan News on Party Images in the 1997 British General Election.ââ¬â¢ British Elections and Parties n,p [2] Zaller John2003â⬠Anew standerd of the news quality: Burglar alarm Monitorial Citizensâ⬠Political communication20 pp109-130 [3] Semetko , holi .A 1996 The Media In Comparing democracies edited by Lawerenceà Le Duc,Richard Niemaand Pippa Norris London:Sageà pp254-279 [4] Blumler, Jay G. and Denis McQuail. 1968. Television in Politics: Its Uses and Influence. London: Faber &Faber.n.p [5] Norris et al .1999; Norris and Sanders 2000à pp 110-120 [6] Bonham, J. (1954), The Middle Class Vote (London: Faber)pp 56-62 [7] Kaid, Lynda Lee and John C. Tedesco. 1993. ââ¬ËA comparison of political television advertising from the 1992 British and American campaigns.ââ¬â¢ Informatologia 25(1-2): pp1-12 [8] Butler, D. and Stokes, D (1974) Political Change in Britain(2nd. edition) pp 54-78(London: Macmillan) [9] Evans, G. Heath, A., and Payne, C. (1999), ââ¬ËClass: Labour as a Catch-All Party?n.p Norris, P. (eds.), Critical Elections: British Parties and Voters in Long-Term Perspective (London: Sage)n.p [10] Seyd, P. & P. Whiteley (2002) New Labourââ¬â¢s Grass Roots: The Transformation of Labour Party Membership, Houndmills: Palgrave Macmillan pp.10 ââ¬â 38 Ã
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